Code Seeker

Summary:

Intel’s biggest laptop launch in recent memory came with a host of amazing product features. But reading through product features isn’t high on anyone’s to-do list. We had to transform what people would prefer to ignore into something that would get them obsessed. Introducing Code Seeker, a game that transformed product features into a next-level game of digital hide-and-seek. Results: 114 million video views. Well over a year’s worth of total time spent learning product features during a 10-day campaign.